Reputation is everything in business. If you have a good reputation you will attract new customers and maintain existing customers because they can trust your service or product. On the other hand, if a business starts to develop a bad reputation it can become a very slippery slope.
Some of the brands around the world today have a massive influence on our lives. Very recently Apple overtook Google as the world’s most powerful brand. They have an international army of loyal and devoted customers who have helped grow it into a $153 billion business empire.
For small, medium and large businesses, the increase in user generated content such as reviews actually poses significant risks. Competitors have been reported creating negative online reviews of each other in order to gain an advantage in the market. Equally, overly critical individuals can have a significant influence on other users which could cost a business money.
Brand defence and reputation management strategies will vary for different individuals and businesses. Nevertheless, the general key to successful brand reputation management is constant analysis and investigation of yourself and anything or anyone who relies on your brand.
At MintTwist we have the experience needed to successfully defend or build a brand’s reputation. With a good reputation, your brand is on the right path to success.
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