Castrol project overview

Based on corporate guidelines and primarily targeting the passionate consumer market, Castrol wanted to develop a website that provided its audience with general brand information, events, news, product details and the opportunity to buy a driving experience online.

MintTwist has developed a website that carried the Castrol brand online, providing a high-end motoring experience with easily accessible products, motoring information, events and general news incorporating an efficient, safe and user friendly purchasing tool. The database system allows Castrol to communicate directly to their audience focusing on brand and consumer interactivity. The backend system is designed to handle purchasing information, reporting and administration.

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