Don’t neglect e-mail as an important way to bring people to your website. Just don’t spam, that is, don’t send bulk unsolicited e-mails without permission to people with whom you have no relationship. Many countries have anti-spam laws.
Install a “Signature” in your E-Mail Program to help potential customers get in touch with you. Most e-mail programs allow you to designate a “signature” to appear at the end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering. Look for examples on e-mail messages sent to you.
Publish an E-Mail Newsletter. While it requires a commitment of time, creating a monthly e-mail publication is one of the most important promotion techniques. It could be a newsletter (“ezine”), list of tips, industry updates, or new product information — whatever you believe your customers will appreciate. This is a great way to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. It also helps you collect e-mail addresses from those who visit your site, but aren’t yet ready to make a purchase. You distribute your newsletter inexpensively using e-mail marketing services such as Campaign Monitor . If you have a very small list, some of these services let you use their services free until you grow larger. Blogs are very popular, but don’t really replace e-mail newsletters. You have to go to a blog to read it, while an e-mail newsletter appears in your inbox asking to be read.
